RSCH 202 Module 2 Objectives and Review Questions (EMBRY)
1. Which of the following studies could be causal in nature? The researcher tries to find out:
2. A study in which data are gathered at more than one point in time is called:
3. Research from Schlundt Bodien & Nelck da Silva Rosa (2004) shows that reading to children has a stronger effect on girls than on boys. What kind of variable is gender in this case?
4. Which type of study is most suitable when there is little to no insight in a certain problem or when there is no information available on how similar problems or research issues have been solved in the past?
5. Which of the following parts does not belong to a theoretical framework?
6. Case studies focus on collecting information about a specific, object event or activity, such as a particular business unit or organization. True or False
7. Moderation is a special case of mediation
8. The study setting is an element of research design.
9. The unit of analysis refers to the aggregation level of the data collected.
10. A hypothesis is based on theory.
11. The type of investigation is an element of research design.
12. A hypothesis can be based on inductive preliminary investigation or theory.
13. The idea behind triangulation is that one can be more confident in a result if the use of different methods or sources leads to the same results.
14. Action research is a systematic set of procedures to develop an inductively derived theory from the data.
15. The explained variance (R2) of a model can increase if a mediating variable is included in the model. (pg 76)
16. What cannot be the purpose of a causal study?
17. A moderating variable changes the relationship between a dependent and an independent variable
18. If a bank manager wants to analyze the relationship between interest rates and bank deposit patterns of clients, a ‘field study’ is the most suitable method of investigation.
19. Job satisfaction is:
20. “Job satisfaction has a positive effect on employee loyalty” is an example of a hypothesis.
21. A hypothesis is by definition testable
22. Grounded theory is the planned watching, recording, analysis, and interpretation of behavior, actions, or events.
23. Hypotheses can be tested by qualitative research.
24. A director of Burger King wants to have an overview of the profits made in the last five years in the Netherlands, Germany and the Czech Republic. To get this, the profits of all individual franchise-establishments have to be aggregated. The ‘unit of analysis’ in this case is the individual franchise-establishment.
25. A moderating variable influences the dependent- as well as the independent variable.
26. A moderating variable influences the original relationship between one or more independent variables and a dependent variable
27. When used, the null hypothesis is presumed true until statistical evidence, in the form of a hypothesis test, indicates otherwise.
28. The unit of analysis refers to the aggregation level of the data collected.
29. A theoretical framework contains all possible variables that can influence the dependent variable.
30. “Women are more motivated than men” is an example of a nondirectional hypotheses.
31. The hypothesis “Women are more motivated than men” is testable but not falsifiable.
32. Typically the Alternate Hypothesis is expressed as no (significant) relationship between two variables or no (significant) difference between two groups?
33. A theoretical framework represents your beliefs on how certain phenomena (or variables or concepts) are related to each other (a model) and an explanation of why you believe that these variables are associated with each other (a theory).
34. A null hypothesis (H0) is a hypothesis set up to be rejected in order to support an alternate hypothesis, labeled HA.
35. Another term for Independent Variable is Predictor Variable.
36. Another term for Moderating Variable is Extraneous Variable.
37. Theory is needed in Basic Research but not Applied Research.
38. A theory attempts to explain relationships between the variables in your model: an explanation should be provided for all the important relationships that are theorized to exist among the variables.
39. A conceptual model describes your ideas about how the concepts (variables) in your model are related to each other.
40. A hypothesis is unrelated to the theoretical framework.
41. The values can differ at various times for the same object or person, or at the same time for different objects or persons.
42. Which of the following conditions should not necessarily be met to establish a change in the independent variable causes a change in the dependent variable?
43. A marketing manager believes that sales promotions has a positive effect on sales. Although he believes that this relationship hold true generally for all customers he also believe that it is nevertheless contingent on the price consciousness of the customer. What would the Dependent Variable be?
Module 2 – Discussion: Variables and Problem Statements (Miller, 2012)
I. List and label the variables as independent, dependent, intervening, or moderating: Our text (pg 69) list the four variables as Dependent, Independent, Moderating and Mediating:
II. Explain the relationships among the variables:
III. Develop a problem statement for the situation:
DISCUSSION QUESTIONS
1) “Because literature review is a time-consuming exercise, a good, in-depth interview should suffice to develop a theoretical framework.” Discuss this statement.
2) “Good models are complex. What’s more, a good model should include both moderating and mediating variables.” Discuss this statement.
3) “Academic researchers usually develop more complex and elaborate models than applied researchers.” Discuss this statement.
4) “In an applied research context you do not need to explain the relationships between the variables in your conceptual model.” Discuss this statement.
5) There is an advantage in stating the hypothesis both in the null and in the alternate; it adds clarity to our thinking of what we are testing. Explain.
6) It is advantageous to develop a directional hypothesis whenever we are sure of the predicted direction. How will you justify this statement?
7) In recent decades, many service markets have been liberalized. For this reason, incumbent service firms are facing new competitors and must address customer switching. You are discussing the determinants of customer switching with a service firm manager. She believes that product quality, relationship quality, and switching costs are important determinants of customer switching. You agree with the contention that product quality and relationship quality are important determinants of switching. However, you believe that switching costs moderate the relationships between product quality, relationship quality, and customer switching. Provide arguments for this contention.
8) For the following case entitled “Sleepless nights at Holiday Inn” (published in BusinessWeek and adapted here):
Chapter 6 DISCUSSION QUESTIONS
1. What are the basic research design issues? Describe them in some detail.
2. Why is it important to consider basic design issues before conducting the study and even as early as at the time of formulating the research question?
3. Is a field study totally out of the question if one is trying to establish cause-and-effect relationships?
4. “An exploratory study is just as useful as a causal study.” Discuss this statement.
5. Why is the unit of analysis an integral part of the research design?
6. Discuss the interrelationships among non-contrived setting, the purpose of the study, researcher interference, research strategy, and time horizon of study.
7. Below are three scenarios. Indicate how the researcher should proceed in each case; that is, determine the following, giving reasons:
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